Discover Behavioral Science in Business
Uncover the essence of behavioral science and its practical application in the business realm. Explore effective messaging, socio-cultural norms, and ego dynamics to better meet the needs of employees and customers.
Explore Nudging and Decision-Making
Delve into behavioral economics to understand decision-making processes, heuristics, and biases. Identifylimitations of the rational model of human behavior and grasp the concept of nudging through case studies, discovering its rationale for implementation.
Understand the significance of selecting the appropriate messenger and the impact of effective communication.Differentiate between hard and soft messengers , gaining ins ights into their main characteristics. Learn to choose the most suitable messenger to convey an impactful message.
Master Norms and Ego Dynamics
Grasp the concept of norms and their influence on human behavior, learning how to leverage positive norms for specific audiences.
Explore strategies to harness ego dynamics to encourage desired behaviors. By course completion, you’ll be proficient in leveraging various social psychological factors to drive effective behavior change.
Course Achievements:
By the end of the course, you’ll:
1. Identify limitations of the rational model.
2. Understand the rationale for nudging through case studies.
3. Gain a basic knowledge of the MINDSPACE framework.
4. Recognize the importance of messengers and factors for selecting them.
5. Understand the influence of norms on behavior and design interventions accordingly.
6. Explore narratives and motivated reasoning.
7. Demonstrate leveraging beliefs and social comparison for behavior change.
This course caters to professionals involved in managing, building, or developing teams. Whether you’re a line manager, team leader, or seeking to understand customer needs and motivations, this course is tailored to enhance your skills in these areas.
Saida Institute is dedicated to shaping global leaders and innovators. With a legacy of excellence spanning [number of years] years, we offer transformative education. Our experienced educators have developed this course to empower individuals for success in leadership roles. Join us at Saida Institute for a journey of growth.