About Saida Institute
Inspired by Legacy, Driven by the Future
Blending heritage and innovation
Inspired by the legacy of Emna’s grandmother, Saida, Saida Institute is dedicated to excellence in education. Rooted in Saida’s values of love for teaching and knowledge, our institute embraces a futuristic vision of transformative education for all. Our mission is to provide top-notch education that meets global standards, offering recognized certificates and diplomas across various disciplines.Through strategic university partnerships, we aim to provide our participants with a unique and globally collaborative educational experience. At Saida Institute, we prioritize excellence, empowerment, and a forward-thinking mindset for a better future.
Mission
Saida Institute delivers quality education through recognized certificates and diplomas, empowering individuals with the knowledge and skills to excel in their fields and positively impact society.
Vision
Inspired by Saida's legacy, we envision education transcending boundaries, fostering innovation, and shaping global leaders with knowledge, compassion, and a forward-looking perspective.
Our Founder
Meet Emna Sellami
Emna Benouda Sellami, CEO & Founder of Saida Institute, holds a Diploma in Marketing and has a wealth of experience in the field, particularly within the education sector. She is currently engaged in various research projects across multiple universities in Dubai, with a focus on consumer imagination and its impact on behavior. Emna’s academic journey includes a Ph.D. in Marketing from the Institut des Hautes Etudes Commerciales in Carthage, where she also served as a lecturer. Her teaching career spans both Tunis and Dubai, showcasing her ability to adapt and excel in diverse educational environments. As the founder of the Saida Institute, she merges academic rigor with real-world training and consultancy, drawing inspiration from a legacy of educational excellence. Emna is also an active participant in international conferences, reflecting her dedication to academic collaboration and innovation in marketing research.
15+ Years of Academic and Professional Experience in Marketing
Founder & Director of Saida Institute (Training & Consultancy)
Lecturer and Researcher at Leading Universities in Dubai & Tunis
Our Strategic Partnership
In Collaboration with the University of Dubai
We believe in the power of collaboration to deliver world-class education and real-world impact. That’s why we are proud to partner with the University of Dubai, one of the region’s most respected academic institutions.
This partnership combines our industry-driven approach with the University of Dubai’s academic excellence, enabling us to deliver cutting-edge programs that meet the evolving needs of today’s professionals and future leaders.
Together, we co-develop and co-deliver executive education and training programs—like our flagship Leadership in the Age of AI course—bringing the best of both innovation and academic rigor.
OUR PARTNERS
looking for empowering your team?
Empower your team with customized training in AI, leadership, and team-building workshops—designed to build future-ready skills, strengthen collaboration, and accelerate growth.